HR Business Partnering – Beyond the mirage.
Wouldn’t it be great if HR in your organisation had an excellent reputation
for its commercial outlook, its relationships with line managers and its
track record of positively influencing and driving change? In this utopian
world your HR people would be happy and in control, line managers would be
taking responsibility for their own day-to-day HR issues and the HR team
would be able to address the strategic and underlying people issues.
Changing the role of HR
Over the years there have been many developments in thinking about the role
of HR and how to execute it. The outcome has often been a new way to
organise HR to deliver.
Often the intention is to shift the relationship between HR and the rest of
the organisation. The chosen solution, interestingly, is usually to achieve
this through changes to organisational structures, and sometimes to
processes. The underlying issue, however, is one of behaviour.
Of late, Business Partnering and the Ulrich model have been very
influential; many organisations are adopting the model or are applying the
principles in the way they organise themselves. There are many good reasons
for this and Ulrich has made many helpful distinctions and clarifications
about the different roles of HR and how to structure the function to deliver
them.
Why is the HR Business Partner approach a mirage in many organisations?
HR directors we have spoken to are able to show us a very clear picture of
the new structure, roles and responsibilities and processes for how they now
intend HR work to flow amongst different teams and people. They have been
through a lot of hard work and the changes for their teams have often been
traumatic.
Most of them, however, also talk about their frustration and disappointment
that the benefits they were expecting are proving elusive. What people are
actually doing doesn’t correspond to the exciting vision that they set off
towards.
In our conversations with HR directors and professionals, and indeed with
Chief Executives, who are working with an HR Business Partnering model, we
have identified some common issues.
- The business case was relatively easy to sell, as was the structural
change, however, the predicted cost benefits aren’t being realised.
- HR people are asked to play a new, more strategic, role but are still
doing the job of a traditional HR manager.
- Line managers are unclear about what HR now does, what they themselves
should be doing and are angry that there is, if anything, less HR support to
help them deliver.
- Working relationships between HR and the line deteriorate rather than
improving.
- Achieving a real shift of operational people responsibilities, both within
HR and, particularly, towards line management is extremely difficult.
As a result, performance on people metrics such as staff satisfaction, staff
turnover and absence don’t show expected improvements and, if anything,
decline. And compliance with HR processes like performance management and
recruitment is falling.
So the HR Business Partnering model looks as though it is in place, but is
failing to deliver the expected benefits – like a mirage in the desert that
promises a drink but which always seems just out of reach.
Why isn’t it working?
Our thinking has led us to conclude that the underlying people and
relationship issues, and organisations’ failure to fully address them, are
the reasons for the failure to deliver the full benefits of the HRBP model.
- Making the structural change is often much harder than expected and there
is a tendency to breathe a sigh of relief and stop once that is completed,
rather than to go on to embed the needed behavioural changes. Successful
delivery of the structural change alone is insufficient to sustainably
change the way people behave.
- HR professionals have been traditionally valued for (and comfortable with
the power they derive from) their expert HR knowledge. In the new HRBP world
they are much more dependent upon establishing relationships based on their
interpersonal and business skills. The knowledge they need has also changed.
HR expertise has to be supplemented by broader based business knowledge
and understanding.
- Line managers have been traditionally valued for (and likewise are
comfortable with) their technical expertise and for the delivery of
objectives. In the new world they are required to take on a broader role
including the complexities of people issues which historically someone else
would deal with for them. Line managers too, therefore, need both new kinds
of knowledge and different skills to succeed.
- HR people are asked to play a new, more strategic, role but are limited in
their ability to do so by the volume of day to day operational pressures
which do not go away.
- In practice, line managers continue to use HR to help deal with
operational issues, and do not give them the mandate to think and act at a
strategic level.
In order to work successfully the Business Partner model needs stronger
relationships between HR and the business; the effect of these issues is
actually to strain them further.
What new skills, knowledge and behaviour do HRBPs need?
In a recent CIPD branch meeting with a large group of HR professionals a
surprising consensus kept emerging from a number of subgroup discussions.
To be a successful HRBP an HR professional needs much stronger consulting
and coaching skills.
Consulting skills in an HR context require the ability to diagnose business
and HR issues, design effective interventions in partnership with the line,
deliver those interventions through others, and evaluate and learn from
their success.
The role of an HR Business Partner as a coach to line managers is to raise
their awareness of their people issues, to keep responsibility for them
where it belongs and to increase line managers’ ability to lead their people
effectively.
So what options are available to address these needs?
Both HR people and line managers find themselves in an environment where
they need to work differently. However, even if they can clearly identify
the new skills and behaviours they need, have no means of developing them.
There are a variety of courses available on consulting skills and even more
on coaching. However, none of these address the real needs of HRBPs, which
are for a programme which:
§ Brings together coaching and consulting.
§ Is specifically designed for the HR context.
§ Helps them hone their commercial skills.
§ Allows them to apply their learning to their current organisational
challenges.
§ Supports their development over time rather than being a ‘one hit’.
§ Fosters learning among HRBPs about their experiences.
§ Helps them develop the capability of their line management colleagues.
§ Focusses on improving working relationships with the line.
§ Delivers results as well as increased capability.
How might these skills be developed?
Our contention is that Coaching and Consulting in an HR context are closely
related and that developing them should be undertaken together rather than
separately.
- To work successfully with line management clients an HRBP needs to be an
effective consultant and a skilful coach at one and the same time.
Consulting processes on their own are insufficient because without a strong
relationship and the consequent ability to influence at a personal level
they are perceived as mere bureaucracy.
- Coaching behaviours alone, on the other hand, do not bring the expected
level of professional expertise and analysis to the client’s issues.
- Consulting expertise tends to operate and seek to influence at an
organisational level; coaching expertise tends to do these things with
individuals. Deploying both sets of skills together gives the powerful
combination of organisational impact and changes to leaders’ behaviour which
is needed to bring about real and sustainable change.
What might a programme to develop these skills look like?
The most effective model for such a programme will
- Work on real business issues in parallel with the learning and
development.
- Have a heavy emphasis on practice as well as the theory.
- Ensure mutual support and challenge.
- Model the consulting processes and coaching behaviours that are being
developed.
- Apply the learning to deliver real time and immediate application to
address current organisational issues.
- Be commercial and business focussed in its content and approach.
- Continue over a period of time, to learn from application and embed the
effect.
- Help the participants spread their learning among their clients and
colleagues.
We have developed a unique and powerful programme which takes these
principles and, over a period of about 9 months, blends skill development
with practice in applying them to the participants’ current real business
issues.
In conclusion
Our contention is that, by relying on structure and process change, many
attempts to improve the reputation and performance of HR are stalling.
Expected benefits are not being realised, HR workloads are increasing and
relationships between HR and their line colleagues are deteriorating.
Equipping HR professionals with high level consulting and coaching skills
will complete the transformation from operational support to strategic
partner and trusted counsel.
Let's Talk
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you could work with us, is to begin with a conversation.
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get value out of the exploratory discussion - whether or not we go on to
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